Do the Images You Post on Social Media Reflect Your Brand Story? Engaging on social media has now become an almost daily requirement for business. Sharing content regularly helps boost your brand, highlight your products, and give your followers and fans a behind-the-scenes look at who you are, what you stand for, and most importantly, […]

Getting Clear on Your Brand Story BEFORE You Hire a Photographer

Social Media apps keep changing the game and now video is queen.   You have your own ideas, complete with your own video dreams, but so far you haven’t quite mastered how to make your video content look like you want it to.   What can you do?   If hiring a full-scale production crew is beyond your […]

New Service Announcement—Worthwhile Media Video Coaching is HERE!

Melissa Hollingsworth Creative Director Worthwhile Media

Is 2022 the year you finally make the move towards hiring a personal branding photographer to take your content to the next level? Maybe you’re tired of DIYing your content or you’ve been using the same photos since—well, way past their expiration date (yep, we’re in the ’20s now so those pictures from 2018 are from the last decade).  Earlier […]

3 Critical Questions To Ask When Hiring a Branding Photographer

Mom Alone After Kids Go to School

Today is the first day in a year and a half that I find myself at home and alone (okay, so there was that one the other day, but I forget how that happened, and yes, it was magical, but this is different.). Today is the first day of school.  I have to admit there […]

How to Adapt Your Business to a Virtual World

Melissa Hollingsworth of Worthwhile Media Taking a Photo

In this month we celebrate World Photography Day, and on the Worthwhile Blog, we are featuring Melissa Hollingsworth, the owner, creative director, and photographer behind Worthwhile Media. Melissa and her family have just moved to Charlotte and they are excited about making introductions and finding community in the Queen City. With all those things going […]

Introducing Melissa Hollingsworth

Welcome to the third and final installment in our Headshot Personality Types series. If this is your first visit, to recap: Your headshot is vital to the overall picture and first impression that clients, potential employers, and others get of you. In this series, we’ve been concentrating on providing you with tips, tricks, and posing […]

Headshot Personality Types-Part 3

Welcome to the second installment of Headshot Personality Types.   One thing clients often say to me when I am scheduling a shoot with them is “I don’t know how to pose,” or “will you pose me?”   Just as in the first part of our three-part Headshot Personality Types series, which you can find […]

Headshot Personality Types-Part 2

They say you only have one chance to make a great first impression. When your headshot is the only chance you get, the stakes are even higher. Without conversation or time spent with another person, can it be possible to get a genuine sense of who they are? Can you experience a sense of trust, […]

Headshot Personality Types-Part 1

Most small business owners start out doing everything themselves, trying to DIY their content, their marketing, their accounting, sales, and more. But eventually, they must start outsourcing in order to grow.  A full-time photographer can be a good springboard into the experience of outsourcing. As we tiptoe into a brand-new year, it’s time to ask yourself two important questions that […]

When to Hire a Full-Time Photographer

Making friends in Community

We’ve all heard the phrase, “If you build it, they will come.”  I think that’s supposed to refer to a baseball field—why? I’m not totally sure – but I do know that many people tend to think about developing their online presence that way.  The thought is that if you build an impressive online presence, your audience will […]

Content Creation vs. Community Curation