Do the Images You Post on Social Media Reflect Your Brand Story? Engaging on social media has now become an almost daily requirement for business. Sharing content regularly helps boost your brand, highlight your products, and give your followers and fans a behind-the-scenes look at who you are, what you stand for, and most importantly, […]

Getting Clear on Your Brand Story BEFORE You Hire a Photographer

Social Media apps keep changing the game and now video is queen.   You have your own ideas, complete with your own video dreams, but so far you haven’t quite mastered how to make your video content look like you want it to.   What can you do?   If hiring a full-scale production crew is beyond your […]

New Service Announcement—Worthwhile Media Video Coaching is HERE!

Melissa Hollingsworth Creative Director Worthwhile Media

Is 2022 the year you finally make the move towards hiring a personal branding photographer to take your content to the next level? Maybe you’re tired of DIYing your content or you’ve been using the same photos since—well, way past their expiration date (yep, we’re in the ’20s now so those pictures from 2018 are from the last decade).  Earlier […]

3 Critical Questions To Ask When Hiring a Branding Photographer

Mom Alone After Kids Go to School

Today is the first day in a year and a half that I find myself at home and alone (okay, so there was that one the other day, but I forget how that happened, and yes, it was magical, but this is different.). Today is the first day of school.  I have to admit there […]

How to Adapt Your Business to a Virtual World

Most small business owners start out doing everything themselves, trying to DIY their content, their marketing, their accounting, sales, and more. But eventually, they must start outsourcing in order to grow.  A full-time photographer can be a good springboard into the experience of outsourcing. As we tiptoe into a brand-new year, it’s time to ask yourself two important questions that […]

When to Hire a Full-Time Photographer

Making friends in Community

We’ve all heard the phrase, “If you build it, they will come.”  I think that’s supposed to refer to a baseball field—why? I’m not totally sure – but I do know that many people tend to think about developing their online presence that way.  The thought is that if you build an impressive online presence, your audience will […]

Content Creation vs. Community Curation

Calendar Flatlay

IT’S TIME TO WAKE UP. It’s October, the last quarter of 2020, and chances are things haven’t exactly gone according to plan for the year.  If you’re like us, you might be asking things like, what happened to the summer and when is everything going to get back to normal again?  Did you start sleeping […]

5 Ways to Grow when Business is Slow