THE CONTENT STRATEGY GUIDE
QUARTERLY PHOTOGRAPHY SESSIONS
Constructing the Plan
First, we crafted her Content Strategy Guide, identifying the stories that were most authentic to both herself and her brand, focusing on what would resonate most with her audience.
In doing this, we developed cohesive written messaging to use throughout her content on social media and a set of visual themes to tell her story and guide our photography decisions for the year—honing in on her brand and her visual identity.
“I had been racking my brain for a couple of years, trying to figure out how to brand myself, who I am, what my message is,” says Swaney, “but just having one conversation with her, she kind of pegged my entire brand… She was able to nail what my brand is and bring you back to that.”
Creating the Visuals
When it came time for the photography session, Worthwhile Media scouted the locations, planned all of the shots and props, provided hair and make-up professionals and wardrobe planning assistance.
When the day of the shoot arrived Melissa was able to relax, feel pampered, and enjoy the day—while the Worthwhile Media team made her look good.
"I trusted her," says Swaney, "but I was also nervous about it until I actually got to the very first day of the first shoot, then I relaxed and realized that she had everything under control. She's thought of everything."
Crafting the Copy
“I would be really hesitant to turn over my social media to someone to actually write from my voice but after working with Melissa Hollingsworth and seeing how quickly she nailed my brand and who I am, I knew that she'd be able to speak from my voice.” - Melissa Swaney
In addition to custom photography, Melissa selected the monthly content strategy add-on service as a part of her complete content package. This service includes 30 scheduled photos per month, along with two fully written posts per week plus copy prompts for the remaining photos based on the Content Strategy Guide we developed prior to the shoot.
EASY TO USE TOOLS
Using the Content
Melissa’s photos were fully edited and delivered via an online platform in three convenient formats. In addition to the full-res files, she also received social media crops on every photo as well as a web-sized version for easy posting and distribution. Should she need other formats for print or publishing, Worthwhile Media provides those complimentary.
At the beginning of each month, Worthwhile Media delivers her monthly content with copy and prompts for each photo via a social media scheduler. Melissa has the choice to post the complete posts as written, edit them and/or use the prompts and photos to write copy in her own words—no struggling to come up with content—a COMPLETE SOLUTION.
After Melissa's first photography session we scheduled a consultation to discuss any changes, upcoming needs, or things she wanted to focus on and got the next shoot on the calendar. Our ONGOING RELATIONSHIP allows for revision each quarter to best meet her needs and adapt to changing situations.
We also talk about what worked and what didn’t. "The photos that I like using the most are the most candid ones that are quirky and a little bit funny and I would never have thought to do those myself. With her guidance, those are the ones that really get the most interaction,” says Swaney.
In conversation after her first photography session we discovered she was still having difficulty being consistent with the content we created due to her busy schedule. Worthwhile Media helped her get set up with a social media scheduler to solve her dilemma. We are always seeking the best solution for our clients.
Refining the Process