Melissa Swaney goes from dreading the camera to a complete visual branding solution thanks to Melissa Hollingsworth and Worthwhile Media.

Melissa Swaney

Network Marketing
Superstar

Enter Worthwhile Media and Melissa Hollingsworth. Melissa eased her fears by providing an “all in one solution” for the shoot. Working with Worthwhile Media provided her with a headshot and a whole lot more⁠—she got a complete brand solution, three months' worth of photography created in one day, and a comprehensive plan to use it effectively.

Melissa Swaney didn’t like having her picture taken, but she knew she needed professional images that told the story of her brand.

“I was actually just looking for head shots and then after meeting with Melissa and fully understanding what she can do, I quickly realized it was something that I needed.”—Melissa Swaney

50%

New Followers on Instagram

850

months worth of photography in One session

simplified

life

"My content and media strategy before working with Worthwhile Media was nonexistent. It was very haphazard. I would just take pictures and post on a whim. There was no real planning to it, or story or brand," says Swaney.

A Struggle to Stay Consistent on Social

THE PROBLEM

When Melissa reached out to Worthwhile Media, she revealed she was struggling to stay consistent on social media and wasn’t sure how to brand herself.

Worthwhile Media devised a plan to help solidify her brand messaging and visual identity while making it easy to consistently produce content that would resonate with her audience and boost engagement on social media—ultimately leading to more sales and an increase in quality market partners on her team.

"She makes it easy for me to be authentic with who I am and that's only going to attract the right people to me that I'm trying to find." -Swaney

“She is able to provide content every day with a different picture and a different caption idea or something that goes back to my brand in an incredibly cohesive way. And then, all I have to do is post it. But the stress, the thought, all of that is taken away, which is very helpful.” - Swaney

Continuous Content-Customized

THE SOLUTION

THE CONTENT STRATEGY GUIDE

QUARTERLY PHOTOGRAPHY SESSIONS

ENGAGING COPYWRITING

01.

Constructing the Plan

First, we crafted her Content Strategy Guide, identifying the stories that were most authentic to both herself and her brand, focusing on what would resonate most with her audience.

In doing this, we developed cohesive written messaging to use throughout her content on social media and a set of visual themes to tell her story and guide our photography decisions for the year—honing in on her brand and her visual identity.

“I had been racking my brain for a couple of years, trying to figure out how to brand myself, who I am, what my message is,” says Swaney, “but just having one conversation with her, she kind of pegged my entire brand… She was able to nail what my brand is and bring you back to that.”

02.

Creating the Visuals

When it came time for the photography session, Worthwhile Media scouted the locations, planned all of the shots and props, provided hair and make-up professionals and wardrobe planning assistance.

When the day of the shoot arrived Melissa was able to relax, feel pampered, and enjoy the day—while the Worthwhile Media team made her look good.

"I trusted her," says Swaney, "but I was also nervous about it until I actually got to the very first day of the first shoot, then I relaxed and realized that she had everything under control. She's thought of everything."

03.

Crafting the Copy

“I would be really hesitant to turn over my social media to someone to actually write from my voice but after working with Melissa Hollingsworth and seeing how quickly she nailed my brand and who I am, I knew that she'd be able to speak from my voice.” - Melissa Swaney

In addition to custom photography, Melissa selected the monthly content strategy add-on service as a part of her complete content package. This service includes 30 scheduled photos per month, along with two fully written posts per week plus copy prompts for the remaining photos based on the Content Strategy Guide we developed prior to the shoot.

EASY TO USE TOOLS

04.

Using the Content

Melissa’s photos were fully edited and delivered via an online platform in three convenient formats. In addition to the full-res files, she also received social media crops on every photo as well as a web-sized version for easy posting and distribution. Should she need other formats for print or publishing, Worthwhile Media provides those complimentary.

At the beginning of each month, Worthwhile Media delivers her monthly content with copy and prompts for each photo via a social media scheduler. Melissa has the choice to post the complete posts as written, edit them and/or use the prompts and photos to write copy in her own words—no struggling to come up with content—a COMPLETE SOLUTION.

ONGOING RELATIONSHIP

After Melissa's first photography session we scheduled a consultation to discuss any changes, upcoming needs, or things she wanted to focus on and got the next shoot on the calendar. Our ONGOING RELATIONSHIP allows for revision each quarter to best meet her needs and adapt to changing situations.

We also talk about what worked and what didn’t. "The photos that I like using the most are the most candid ones that are quirky and a little bit funny and I would never have thought to do those myself. With her guidance, those are the ones that really get the most interaction,” says Swaney.

In conversation after her first photography session we discovered she was still having difficulty being consistent with the content we created due to her busy schedule. Worthwhile Media helped her get set up with a social media scheduler to solve her dilemma. We are always seeking the best solution for our clients.

05.

Refining the Process

01.

Melissa is an Executive Director at Monat Global

At one of the top levels in the company, Melissa leads her team with enthusiasm and passion, providing constant motivation and support and implementing smart systems like the Power Hour among her team.

02.

Melissa is a contributing author to Mumpreneur
on Fire

In Mumpreneur on Fire 4, Melissa shares her own stories of success and the struggles she faced to get there. Her story is an inspiration to us all and her bravery in sharing it motivates us to share more of our true selves on a daily basis.

03.

Melissa excels in business and doesn't sacrifice family to do it

Even though Melissa has risen to the top of a very successful network marketing company, she always manages to put family first. Helping her share her "why" with the world inspires us on a daily basis.

Melissa Swaney goes from dreading the camera to a complete visual branding solution thanks to Melissa Hollingsworth and Worthwhile Media.