Working in tandem with The MLE Agency, Worthwhile Media helps J.S. Fearnley refine their image and increase their reach through improved photography.
J.S. Fearnley
Estate Jeweler
MENU
Pieces Photographed
Steven, the owner of J.S. Fearnley, wanted to take the brand in a new direction, with photos that created a mood for his pieces, enticing customers to purchase because of how the jewelry made them feel. Melissa was able to bring that vision to life through stunning photos in stylized shoots.
In an effort to reach more potential customers, J.S. Fearnley hired Emily of The MLE Agency to develop an end to end digital marketing plan and Melissa of Worthwhile Media to provide the images used to execute that plan.
Now with beautiful photography to accompany it, their marketing was reaching more people and boosting sales.
J.S. Fearnley has been in the jewelry business for over thirty years with a solid reputation in Atlanta and internationally through shows and events. But the industry has changed. Today’s customer begins their shopping online, often on social media—specifically Instagram and Facebook. They had both, but weren’t very active, causing them to miss out on the online engagement that can lead to sales.
“Changes in my industry suggested that perhaps online sales and social media presence were much more important than previously assumed. My belief changed in the value of the social media world, and I lost some feeling for the old way of doing business.” -Steven Fearnley
372
Photos Delivered
1680
Months of working together
20
social media posts
496
“I had an employee that was trying to take photos and promote on social media, but that was not her expertise, and so it was inconsistent and not up to the standards I was seeking.”
-Steven Fearnley
How to Create High-Quality, Compelling Images
THE PROBLEM
Prior to working with Melissa and Worthwhile Media, the photos of the jewelry were taken in the J.S. Fearnley showroom by a member of the office staff. In describing the photography at that time, Steven Fearnley says “The images were much more clinical... The photos were accurate and not too time-consuming. However, they lacked appeal and style.” With a desire to increase his online presence, gain more social followers and increase sales from the website, Steven knew he needed better photography - Photography that not only showed an accurate depiction of the piece, but photos that would make his customers want to buy them.
“I was looking for someone that could not only take accurate shots of the jewelry and gemstones to depict the color, quality, size of scale and textures well but could also give the jewelry some pizzazz and style making people want to wear it as opposed to just look at it.”-Steven Fearnley
“I was looking for someone that could not only take accurate shots of the jewelry and gemstones to depict the color, quality, size of scale and textures well but could also give the jewelry some pizzazz and style making people want to wear it as opposed to just look at it.”
-Steven Fearnley
THE SOLUTION
"We have seen improvements in our clients' social media engagement, as well as email marketing click rates and response rates, thanks to more creative, engaging photography."
-Emily Tanner
Artistic Imagery to Drive Reach and Sales
THE EXPERIENCE
“Melissa is more than accommodating. She works well with my limited area and security restrictions... She is pleasant and aware of the caution and care needed for my product.”
-Steven Fearnley
Top-Notch Service and Excellence Combined
The photography was taken on location at the J.S. Fearnley storefront by utilizing Worthwhile Media's mobile photography studio. During social distancing measures put in place in early 2020, the work was able to continue in safety at Melissa's studio, before returning to the storefront when restrictions were lifted. In describing the process, Steven Fearnley says, "I took it seriously and had to provide certain things for all this to be effective, but the added time and effort has been worth it."
As part of the standard of service Worthwhile Media provides, Melissa created shot lists and planned the props and styling before every shoot, then delivered the images within one week after each session.
In describing the difference that using the photography from Melissa and Worthwhile Media has made, Emily Tanner says, "When it comes to marketing, especially on social media and on a business's website, having authentic, engaging photography is critical. Social media engagement requires consistent activity and quality photos and showcasing photography like this on your website and other marketing materials brings your brand to life and shows customers and prospects who you really are. Blurry iPhone pictures or mundane stock photos just won't cut it."
After each photography session, the fully edited photos were delivered to both J.S. Fearnley and their marketing team, The MLE Agency, according to their requested specifications.
THE RESULTS
"Having Melissa's fresh photography come through on a regular basis has made planning and managing social media content calendars for our clients so much easier!"
-Emily Tanner
Simplified Marketing and Increase in Sales
A great marketing plan combined with captivating photography proved to be exactly what J.S. Fearnley needed to take their business to the next level. Improved photography led to an increase in engagement which ultimately led to an increase in sales.
"For J.S. Fearnley specifically, there has been a direct correlation in the overall marketing strategy, which includes frequent photoshoots with Melissa for updated and intriguing pictures, with an increase in their online sales. And that's really what marketing is all about -- helping the business drive more sales. Depending on the business, photography can be a big part of that." -Emily Tanner
“The combined work and effort of The MLE Agency and Worthwhile Media has dramatically improved our social media following and image. I have also just started to experience an increase in sales directly generated from the website and social media after a year or so of working together and having updated photography...”-Steven Fearnley
Exquisite. Timeless. Distinctive.
J.S. Fearnley is a family-owned and operated private jeweler that caters to a discerning clientele looking for rare and unusual jewelry and gems. J.S. Fearnley has been in business for 34 years in the southeast US and travels the world attending and exhibiting at international shows and events.
As one of the world’s leading estate jewelers, they were recently named one of the “Best Jewelers in Atlanta for 2020” by Expertise.com.
To learn more, please visit: www.jsfearnley.com
Melissa is a contributing author to Mumpreneur
on Fire
In
Melissa excels in business and doesn't sacrifice family to do it
Even though Melissa has risen to the top of a very successful network marketing company, she always
MEET J.S.FEARNLEY
Data-Driven, Results-Focused Marketing
The MLE Agency is a full-service marketing agency specializing in helping businesses build brand awareness, reach new clients and increase revenue with strategic marketing services. Their expertise spans all aspects of marketing including Social Media, Digital and Social Advertising, SEO, Lead Generation, Email Marketing, Blog Posts and Content Marketing.
Emily Tanner, the founder of The MLE Agency, brings over 10 years of strategic marketing experience to the company with an M.S. in Marketing from Full Sail University and an A.B.J. in Advertising from the University of Georgia.
To learn more, please visit: www.themleagency.com
Melissa is a contributing author to Mumpreneur
on Fire
In
Melissa excels in business and doesn't sacrifice family to do it
Even though Melissa has risen to the top of a very successful network marketing company, she always