Working in tandem with The MLE Agency, Worthwhile Media helps J.S. Fearnley refine their image and increase their reach through improved photography.

J.S. Fearnley
Estate Jeweler

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Pieces Photographed

Steven, the owner of J.S. Fearnley, wanted to take the brand in a new direction, with photos that created a mood for his pieces, enticing customers to purchase because of how the jewelry made them feel. Melissa was able to bring that vision to life through stunning photos in stylized shoots.

In an effort to reach more potential customers, J.S. Fearnley hired Emily of The MLE Agency to develop an end to end digital marketing plan and Melissa of Worthwhile Media to provide the images used to execute that plan.

Now with beautiful photography to accompany it, their marketing was reaching more people and boosting sales.

J.S. Fearnley has been in the jewelry business for over thirty years with a solid reputation in Atlanta and internationally through shows and events. But the industry has changed. Today’s customer begins their shopping online, often on social media—specifically Instagram and Facebook. They had both, but weren’t very active, causing them to miss out on the online engagement that can lead to sales. 

“Changes in my industry suggested that perhaps online sales and social media presence were much more important than previously assumed. My belief changed in the value of the social media world, and I lost some feeling for the old way of doing business.” -Steven Fearnley  

372

Photos Delivered

1680

Months of working together

20

social media posts

496

“I had an employee that was trying to take photos and promote on social media, but that was not her expertise, and so it was inconsistent and not not up to the standards I was seeking.”
-Steven Fearnley

How to Create High-Quality, Compelling Images

THE PROBLEM

Prior to working with Melissa and Worthwhile Media, the photos of the jewelry were taken in the J.S. Fearnley showroom by a member of the office staff. In describing the photography at that time, Steven Fearnley says “The images were much more clinical... The photos were accurate and not too time-consuming. However, they lacked appeal and style.” With a desire to increase his online presence, gain more social followers and increase sales from the website, Steven knew he needed better photography - Photography that not only showed an accurate depiction of the piece, but photos that would make his customers want to buy them.

“I was looking for someone that could not only take accurate shots of the jewelry and gemstones to depict the color, quality, size of scale and textures well but could also give the jewelry some pizzazz and style making people want to wear it as opposed to just look at it.”-Steven Fearnley  

“I was looking for someone that could not only take accurate shots of the jewelry and gemstones to depict the color, quality, size of scale and textures well but could also give the jewelry some pizzazz and style making people want to wear it as opposed to just look at it.”
-Steven Fearnley  

THE SOLUTION

"We have seen improvements in our clients' social media engagement, as well as email marketing click rates and response rates, thanks to more creative, engaging photography." 
-Emily Tanner

Artistic Imagery to Drive Reach and Sales

Melissa listened as Emily and Steven described the need for a theme among the photos that would feel luxurious and timeless. They suggested an earthy, natural feel as one of the options.  Melissa was then able to source the props and style the photography to create the look they wanted.

“I was surprised at how much I liked the photos to the extent that I changed out all my photos on my website from the traditional catalog-style, white background, close-up detailed shots of the jewelry to stylized, colorful attractive shots. I love the look of my website now.” -Steven Fearnley 

With a consistent style in place, J.S. Fearnley was now able to showcase his jewelry in its best light, attracting customers and increasing purchases.

"Specifically in jewelry marketing, it's important that the photography is interesting and intriguing all while showcasing the jewelry or gemstones in the best possible way. That is true of any product-focused business, really. As marketers, we are trying to sell the jewelry or product, afterall, and not just get social media likes. It's key to find a balance in product photography between creativity and feature highlights, and Melissa does a great job with this!" -Emily Tanner

"Specifically in jewelry marketing, it's important that the photography is interesting and intriguing all while showcasing the jewelry or gemstones in the best possible way. That is true of any product-focused business, really. As marketers, we are trying to sell the jewelry or product, afterall, and not just get social media likes. It's key to find a balance in product photography between creativity and feature highlights, and Melissa does a great job with this!"
-Emily Tanner

THE EXPERIENCE

“Melissa is more than accommodating. She works well with my limited area and security restrictions... She is pleasant and aware of the caution and care needed for my product.”
-Steven Fearnley

Top-Notch Service and Excellence Combined

The photography was taken on location at the J.S. Fearnley storefront by utilizing Worthwhile Media's mobile photography studio. During social distancing measures put in place in early 2020, the work was able to continue in safety at Melissa's studio, before returning to the storefront when restrictions were lifted. In describing the process, Steven Fearnley says, "I took it seriously and had to provide certain things for all this to be effective, but the added time and effort has been worth it."

As part of the standard of service Worthwhile Media provides, Melissa created shot lists and planned the props and styling before every shoot, then delivered the images within one week after each session.

In describing the difference that using the photography from Melissa and Worthwhile Media has made, Emily Tanner says, "When it comes to marketing, especially on social media and on a business's website, having authentic, engaging photography is critical. Social media engagement requires consistent activity and quality photos and showcasing photography like this on your website and other marketing materials brings your brand to life and shows customers and prospects who you really are. Blurry iPhone pictures or mundane stock photos just won't cut it."

After each photography session, the fully edited photos were delivered to both J.S. Fearnley and their marketing team, The MLE Agency, according to their requested specifications.

THE RESULTS

"Having Melissa's fresh photography come through on a regular basis has made planning and managing social media content calendars for our clients so much easier!"
-Emily Tanner

Simplified Marketing and Increase in Sales

A great marketing plan combined with captivating photography proved to be exactly what J.S. Fearnley needed to take their business to the next level.  Improved photography led to an increase in engagement which ultimately led to an increase in sales.

"For J.S. Fearnley specifically, there has been a direct correlation in the overall marketing strategy, which includes frequent photoshoots with Melissa for updated and intriguing pictures, with an increase in their online sales. And that's really what marketing is all about -- helping the business drive more sales. Depending on the business, photography can be a big part of that."  -Emily Tanner

“The combined work and effort of The MLE Agency and Worthwhile Media has dramatically improved our social media following and image. I have also just started to experience an increase in sales directly generated from the website and social media after a year or so of working together and having updated photography...”-Steven Fearnley

Exquisite. Timeless. Distinctive.

J.S. Fearnley is a family-owned and operated private jeweler that caters to a discerning clientele looking for rare and unusual jewelry and gems. J.S. Fearnley has been in business for 34 years in the southeast US and travels the world attending and exhibiting at international shows and events.

As one of the world’s leading estate jewelers, they were recently named one of the “Best Jewelers in Atlanta for 2020” by Expertise.com.

To learn more, please visit: www.jsfearnley.com

02.

Melissa is a contributing author to Mumpreneur 
on Fire

In Mumpreneur on Fire 4, Melissa shares her own stories of success and the struggles she faced to get there.  Her story is an inspiration to us all and her bravery in sharing it motivates us to share more of our true selves on a daily basis.

03.

Melissa excels in business and doesn't sacrifice family to do it

Even though Melissa has risen to the top of a very successful network marketing company, she always manages to put family first.  Helping her share her "why" with the world inspires us on a daily basis.

MEET J.S.FEARNLEY

Data-Driven, Results-Focused Marketing

The MLE Agency is a full-service marketing agency specializing in helping businesses build brand awareness, reach new clients and increase revenue with strategic marketing services.  Their expertise spans all aspects of marketing including Social Media, Digital and Social Advertising, SEO, Lead Generation, Email Marketing, Blog Posts and Content Marketing.

Emily Tanner, the founder of The MLE Agency, brings over 10 years of strategic marketing experience to the company with an M.S. in Marketing from Full Sail University and an A.B.J. in Advertising from the University of Georgia.

To learn more, please visit: www.themleagency.com

02.

Melissa is a contributing author to Mumpreneur 
on Fire

In Mumpreneur on Fire 4, Melissa shares her own stories of success and the struggles she faced to get there.  Her story is an inspiration to us all and her bravery in sharing it motivates us to share more of our true selves on a daily basis.

03.

Melissa excels in business and doesn't sacrifice family to do it

Even though Melissa has risen to the top of a very successful network marketing company, she always manages to put family first.  Helping her share her "why" with the world inspires us on a daily basis.

MEET THE MLE AGENCY

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